On-line June 17, 2021, 7 p.m. - 11 p.m.

The Data Economy in the Era of Artificial Intelligence

The fundamental role of data in the economy and Artificial Intelligence solutions.

Marcelo  Coutinho
Ministered by Marcelo Coutinho

20% off

R$ 279.20
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Sell until 05/03/2021

Individual module

R$ 349.00
See payment and discount options in the shopping cart
Sell until 06/17/2021


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What will you learn:

Turning data into an asset;
Value Function, Externalities and Network Effect;
Cost Reduction, Revenue Creation, Risk Management: the value of information as a business tool;
Price, Product, Platform;
Information Economics and Artificial Intelligence.


In Data Economics, a value chain is formed through the collection, processing, analysis and combination of different types of information to improve a product or service. These value chains have transformed several sectors and create new business models based not only on price or product, but on the establishment of personalized relationships with the consumer. These are some topics addressed based on examples from different segments (agriculture, industry, commerce, services) in Brazil and abroad.

About the Instructor